The parent company of Unidad Editorial invests in this online personal training platform, which is revolutionizing fitnessAlthough the reopening of gyms is a fact, online training starts up are experiencing a continuous boom.Buddyfit is one of the companies that is causing the most impact in Italy and is seeking internationalization, with a special focus on Spain.To reinforce its expansion, Cairo Comunication and RCS MediaGroup, the largest shareholder of Unidad Editorial, the leading multimedia communication group in the sector in Spain that publishes the newspapers El Mundo, Expansión and MARCA, have opted for this sector by entering into the growth of Buddyfit, whose success is linked to the extraordinary ability to anticipate a market trend capable of revolutionizing the world of Health and Entertainment.The goal is for the new app to become the leading brand in the digital wellness market.To do this, he has the support of personalities such as AC Milan star Zlatan Ibrahimovic and television star Pilar Rubio.Both have not only been involved in promotional videos but also teaching classes.The company has three recording studios in Genoa, Milan and Barcelona.The business model is based on the subscription to the application, which gives access to directed online classes live and on demand, which can be accessed from mobile devices and SmartTV.Buddyfit was founded in 2020 in response to the growing need to train with flexibility and without limitations of place or time.Since people have more and more possibilities to work from home and also from the office, Buddyfit offers the possibility to exercise whenever and wherever you want.Not only consumers are opting for these new forms of wellness, but also the companies themselves, with several large firms that have decided to include Buddyfit in their wellness programs."Our goal is to help millions of people stay healthy while having fun," said Giovanni Ciferri, co-founder and CEO of Buddyfit.Buddyfit arrived in Spain last September and has managed to reach hundreds of thousands of users, creating a connected community, also thanks to the brand ambassador Pilar Rubio."At RCS we have always been one of the main players in the sports field," said the president of RCS MediaGroup, Urbano Cairo, "and we want to be even more so. Today the digital ecosystem allows us to capture many opportunities and invest in new digital realities, young and full of ideas. That is why we are happy to announce the partnership with Buddyfit, an Italian production that has been able to anticipate a very current trend linked to physical and mental well-being."The sportstech sector gained muscle after a record 2021.The results of the Global Survey of Fitness Trends in 2022 identify, among the new emerging trends, the fact that in 2022 people will access fitness in a completely new and hybrid way: they will train both at home and in the gym, outdoors free and indoors.This confirms how online training is becoming a growing international trend.70% of people who train in the United States say they will increase their use of online fitness platforms according to a McKinsey study.Buddyfit's success should therefore come as no surprise.© Editorial Unit Sports Information, SLU All rights reserved.